First GTA IV Content Now Available

Take-Two Interactive [TTWO] publishing label Rockstar Games has released its much-anticipated episodic content for Grand Theft Auto IV, The Lost and the Damned, exclusively for Xbox 360.

Available online only through Xbox Live Marketplace, the expansion pack sells for $20 and is the first of multiple episodes promised by Rockstar. Grand Theft Auto IV set a new sales record on the first day of its release last April, generating $380 million between the 360 and PlayStation 3 versions.