Why Live-Service Games Keep Failing Despite Massive Budgets

The live-service model promised publishers something irresistible: a single game that players would return to for years, spending money long after the initial purchase. Instead of selling a product once, a studio could build a platform, a community, and a recurring revenue stream that rivaled subscription businesses. On paper, the math was compelling enough that […]

How Indie Studios Survive Without Marketing Budgets

For most of gaming history, visibility was something you bought. A game lived or died by the marketing spend behind it: magazine ads, television spots, retail placement, and the sheer noise a publisher could generate. Independent developers, by definition, had almost none of that. They were making games in spare bedrooms and tiny offices with […]

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